Social Contribution Activities

Dai-ichi Life is engaged in various social contribution activities that contribute to "Supporting the Next Generation" from the perspective of supporting children and young people who will lead the next generation. In Japan, the declining birthrate and aging population are urgent issues. We will continue to focus our efforts on resolving this issue, which also affects our life insurance business. We aim to realize a sustainable society by making the most of our group's resources and contributing to supporting the next generation.

• Dai-ichi Life All Japan Elementary School Student Tennis Tournament Championships
• Yellow Badge program
• Support for consumer education and finance and insurance education through Life Cycle Game III : Recommending a Total Life Plan
• VOCA Exhibition and Dai-ichi Life Gallery
• Support for NPO Triton Arts Network (TAN)
• Initiatives to eliminate the issue of children waiting for daycare and nursing centers
• Aid programs to daycare facilities (Support for the Dai-ichi Life Foundation)
• Support for the Fund to Support Children's Future
• Internships for Teachers and High School Students
• Support for the Tsuneta Yano Memorial Society

Dai-ichi Life has been sponsoring this competition since it was first held in 1983 and provided its clay tennis courts located in Sengawa, Tokyo as the event venue, based on its shared belief with the Japan Tennis Association in the importance of strengthening athletes from a young age in order to develop the international stars of tomorrow. In 2022, these courts were renovated into the first outdoor red clay courts in Japan, leading to further support for strengthening player development.
Exciting games are played every summer. A total of 128 players compete to see who comes out on top. The event teaches them values such as fairness, good manners, and feelings of gratitude.
The year 2024 marked the 42nd time this competition was held, and over the years it has produced some of Japan's most famous tennis stars, including Kei NISHIKORI, Nao HIBINO. In recognition of this long-standing competition, in 2014 we received our third Special Corporation Prize from the Japan Tennis Association.

The 42nd Men's Champion: Lyoma HOTELIER

The 42nd Women's Champion: Ayaka IWASA

 

The "Life Cycle Game" is a consumer education and finance and insurance tool that allows participants to simulate life experiences, including life events such as marriage and home buying, risks such as illness and injury, and examples of consumer fraud such as bank transfer scams and fictitious billing, all while enjoying a sugoroku-style game. (sugoroku is the Japanese version of Parcheesi).
In response to social trends such as the lowering of the age of adulthood and the mandatory introduction of financial education in high schools, the game was revamped as "Life Cycle Game III" in April 2022 and is being used by many junior and senior high schools, companies, etc. as a tool to learn about financial products such as investment trusts and life insurance.
This learning material can be ordered through our website and is provided to schools, local governments, companies, etc. nationwide. In addition, our employees also conduct on-site lessons and training sessions.

【Reference】Number of Life Cycle Game III sessions and number of on-site lessons and training sessions held (FY2023)

• Number of sets provided : 5,034
• Number of off-campus lessons and training sessions : 1,115, Number of participants : 38,038

• Application to receive "Life Cycle Game III : Recommending a Total Life Plan" (Japanese)

An outreach class at a high school

Dai-ichi Life has been sponsoring the Vision of Contemporary Art (VOCA) Exhibition at the Ueno Royal Museum since its premiere in 1994 to help foster and support young artists under the age of 40 who have a bright international future in the field of two-dimensional arts. Previous exhibitors have included Nerhol (VOCA Prize at VOCA2020), and Mika Ninagawa (Ohara Museum of Art Prize at VOCA2006), making this initiative a gateway to success for up-and-coming young artists in recent years. The 32nd VOCA Exhibition in 2025 featured the works of 23 young artists from across Japan and particularly excellent works were presented with an award.
Dai-ichi Life not only sponsors the exhibit each year, but it also stores the works of VOCA Prize and regularly exhibits them in the first floor lobby of its Hibiya Head Office and at the Dai-ichi Life Gallery (also at the Hibiya Head Office). In addition, the Dai-ichi Life Gallery provides continual assistance to prizewinners by exhibiting their individual works and providing a place for prizewinners to introduce their artistic activities after winning the award.
Such activities were recognized and in 2000 the Company received the Company received the Japan Mécénat Award from the Association for Corporate Support of the Arts, which honors companies and foundations that contribute significantly to the promotion of arts and culture.

Dai-ichi Life Gallery

The first floor lobby of the Hibiya Head Office

Our company supports Triton Arts (its popular name) as a regional contribution that contributes to "supporting the next generation." Triton Arts plans and manages music performances based at Dai-ichi Seimei Hall (Tokyo)^* and carries out outreach activities to deliver high-quality music to children and people in welfare facilities who have difficulty coming to music halls on a daily basis. This is a time for children to develop their rich sensibilities, and a time for healing for the elderly and patients. A distinctive feature of each project is that individual and corporate members, citizen supporters, and our volunteers provide both material and moral support.
In 2009, our company received the "Mecenat Award" from the Corporate Support Association, and in 2017, Triton Arts received the "Tokyo Social Contribution Grand Award for Promoting the Development of a Society of Mutual Support" special award from the Tokyo Metropolitan Government. Our hall offers a variety of programs to enjoy for our customers, including the "Classical Music with Children" series that parents and children can enjoy together, the "Reward Classics" series that refreshes the mind and body, and the "Triton Sunny Sea Orchestra" led by concert master Tatsuya Yabe.

• * Dai-ichi Seimei Hall was opened in 1952 and has greatly contributed to cultural promotion and advancement in post-war Japan. In 1989, the hall was closed for restoration and remodeling work after 37 years of serving audiences. In 2001, the hall was reopened in Harumi, Tokyo.

Dai-ichi Seimei Hall

Outreach activities

 

Since 2011, we have been working to attract daycare and nursing facilities to open in many of the real estate properties we own as an institutional investor through a partnership with daycare operators JP Holdings and Poppins Co., Ltd., which represents the first of initiative of its kind in Japan (according to our research) aimed at solving the issues of children waiting for enrollment in daycare and nursing facilities.
This initiative requires more efforts than typical tenant attraction activities because of the need for discussions with the local government and daycare operator, ensuring legal requirements are met in terms of facilities, carrying out the necessary safety improvements, and giving consideration to existing tenants. Nevertheless, we have persisted with our efforts and as of end of April 2024 we have attracted a total of 54 daycare/nursery centers to open at our real estate properties.
As a result, the maximum number of children that can be accepted in our real estate has increased to 3,255. We have exceeded the initial target of 2,500 children (equivalent to about 10% of the number of waiting children nationwide as of April 2011) (see the table below).
We will continue to work on attracting nursery schools to our real estate.

Number of daycare facilities attracted (As of end of April, 2024)

• (*1) Properties possession by the Company through a real estate fund
• (*2) Opened in FY2019 as a company-led nursery school (a part of the quota is used by our employees)
• (*3) Properties invested by the Company through a real estate fund
• Note: Includes properties that have been sold

Uchu Daycare Kamakura in the Kamakura Dai-ichi Life Building

Recognizing that countermeasures against childcare waiting lists are an urgent social issue, the foundation aims to provide high-quality childcare to children by funding the purchase of play equipment and other equipment for newly established nursery schools and certified kindergartens.
We carry out subsidized projects (subsidiary projects for nursery schools, etc. that support children's futures). This grant project is being implemented with the aim of contributing to supporting the next generation, with the hope that as many children as possible will be provided with a safe and secure childcare environment and the opportunity to cultivate their rich creativity.

• Link to The Dai-ichi Life Foundation's website (Japanese)

Picture books purchased with the subsidy
(Haru Ammicco Daycare, Nerima)

Biotope (Kaorukaze-Uehara Kodomoen, Shibuya)

 

Tsuneta Yano, the founder of Dai-ichi Life, introduced the first mutually owned entity in Japan's life insurance by founding the Dai-ichi Mutual Life Insurance Company. He had many outstanding achievements, not only in the insurance industry but also in other fields such as statistics, public health, social education and agriculture promotion. The Society was founded in 1953 after Tsuneta passed away to honor him for these achievements.
The statistics books, including Nihon Kokusei Zue (Japan statistics book) and Sekai Kokusei Zue (World statistics book), which were published in relation to the promotion and education initiatives of the Society, are now standard data books and are widely used in schools, university examinations, lecture presentations and training sessions. The Society conducts other public benefit activities such as encouraging and funding science and research promotion, operating scholarship programs and commending agricultural promoters (the Yano Award).

Japan Statistics (cover)

World Statistics (cover)

Prefectural Statistics (cover)

Japan Statistics for children (cover)