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Social Contribution Activities
Promoting Health
In Japan, the sustainability of social security systems is under threat, mainly because of increases in medical expenses caused by a rapidly aging society. Indeed, health problems are issues that need to be solved in all countries and regions, as poverty and medical circumstances are causing the deterioration of health and hygiene in developing countries and advanced countries have an increasing number of people suffering from lifestyle diseases.
Since its foundation in 1902, Dai-ichi Life has been endeavoring to promote health with the earnest wish for the healthy lives of all citizens. In recent years, the Company has built an industry-leading information network in cooperation with national research institutions for publicity activities regarding the prevention of cancers and medical care for longevity. We place customers' health before everything else and deliver the assurance of being healthy to our customers through life insurance.
In addition, starting in fiscal 2015 we launched the Run with You Project to support civic marathons, a familiar sport event, in an effort to promote healthy lifestyles and energize local communities.
Efforts to promote our customers' health
As the population is aging rapidly and extending of the healthy life expectancy has become a problem to be solved, Dai-ichi Life conducts a host of activities for the health of our customers.
To ensure that we deliver accurate and current medical information to customers, we have been coordinating with the leading national centers pursuing advanced and specialized medical research in Japan, including the National Cancer Center since 2012, as well as the National Cerebral and Cardiovascular Center, National Institute of Longevity Sciences, National Center for Child Health and Development and the National Center for Global Health and Medicine. We make use of various tools, seminars and other activities to deliver educational information to customers of all ages with regards to the three major illnesses, namely cancer, acute myocardial infarction and stroke, as well as diabetes, hepatitis, infectious diseases, child health and development related to pregnancy, birth and child rearing, and long-term medical care for conditions such as dementia.
We provide individual customers with the Medical Support Service including consultation and supply of information for health, medical, childcare and nursing care issues. For corporate customers, we have been providing the Dai-ichi Life Health Support Desk service offering consultations on a wide range of topics from daily healthcare to psychological health.
Notice about agreements concluded with professional medical organizations
Health seminar for customers
Public Health Award
Presentation ceremony for the 76th Public
Health Award
Dai-ichi Life established the Public Health Award in 1950 to show its gratitude and respect for the individuals and groups working to improve public health and hygiene amid worsening health conditions following World War II. With the support of organizations such as the Ministry of Health, Labour and Welfare, the award has been held annually, and having celebrated its 76th holding in 2024, is the longest-running corporate citizenship activity at the Company. The award honors the individuals and groups that have continually striven to tackle the issues of the day, including measures to deal with adult-onset diseases, welfare for the elderly and people with disabilities, overseas health care and disease control. We decided the award winners including 10 groups and 4 individuals in 2024.
Now, the total number of award winners has reached 1,121 in sum of 742 groups and 379 individuals.
Support for the Cardiovascular Institute
Outside appearance of the Cardiovascular Institute
Dai-ichi Life founded The Cardiovascular Institute (CVI) in 1959 for the purpose preventing, diagnosing and treating various cardiovascular diseases through medical research. CVI has continually announced countless clinical research outcomes that have contributed to the development of successful treatments, while at its attached hospital CVI employs a leading staff of medical professionals who perform cardiac catheterization procedures and cardiovascular surgeries, delivering advanced, cutting edge care.
We will continue to proactively contribute to the development of clinical medicine for cardiovascular diseases through our support of CVI.
Promotion of AED Workshops
In-house AED Workshops
In light of the reality that 70,000 people die each year from sudden cardiac death, each department within the company takes the lead in holding AED training courses to learn the basics of primary life support such as cardiopulmonary resuscitation and how to use an AED. Additionally, in fiscal 2023, our Women's Running Team took an AED course, where they learned about the importance of first aid and courageous actions from the occurrence of a cardiac arrest until emergency services and doctors respond. As a life insurance company, we will encourage our employees and customers to take and continue this training to help save as many lives as possible.
Promoting Blood Donations and Bone Marrow Bank Donor Registration
Blood donation (Toyosu Head Office)
As a life insurance company, we promote blood donation and bone marrow bank donor registration within the company based on the spirit of mutual aid, "One for all, and all for one." Bone marrow bank donor registration has been promoted since fiscal 2010 in the hope of increasing the number of bone marrow transplant candidates as much as possible. To encourage employees to donate, we have established a Donor Leave Program that allocates special paid leave to cover the time needed to recover from making a bone marrow donation. For our long-standing contributions to blood donation promotion projects, we received a letter of appreciation from the Governor of Tokyo in 2011 and from the Minister of Health, Labor and Welfare in 2012.
Participation in the Table for Two Program
Since 2013, we have been participating in a social contribution program through food run by the NPO TABLE FOR TWO International (TFT), and have been providing healthy menus in line with TFT guidelines at the Oi Office cafeteria. TFT aims to improve the health of people in developed and developing countries at the same time, and when a user of the company cafeteria eats a healthy TFT menu, 20 yen per meal (equivalent to one school lunch in Africa) will be donated.
We will continue this program, which both improves the health of our employees and contributes to society.
