Social Responsibility

Developing an Accommodating Work Environment

Determining Employee Satisfaction

The company has conducted an employee satisfaction (ES) survey since fiscal 2003. This survey is used both to gauge current ES and to consider any measures to be undertaken in response to challenges. An accommodating work environment is being developed by the identification of challenges and by the implementation of responses to them.

Career Support Desk

The company supports employee career development by having specialist career advisors who can offer suitable advice to employees. Such advice promotes the self-resolution of issues by employees themselves. These activities are undertaken to both improve human capital of every employee, and also to respond to the wide range of consultations requested by employees regarding career-structuring issues.

Internal Communications

Converse with Executives

”Converse with Executives“ gives top management a genuine opportunity to listen to employee views.
Within this framework, executives visit both head office departments and branch offices nationwide. In addition to the executives being able to share with employees the background and views associated with various business challenges, the framework also allows management to directly field employee questions and opinions. Internal communications are invigorated through such direct discussions, and this framework also works to create an organization brimming with a sense of unity.

Knowledge Sharing

Teamwork activities

The Total Life Plan Designers employed nationwide are assigned to teams, with each team working independent of one another in sharing sales know-how among themselves and cultivating new employees. So as to further energize the small group activities of each of these teams, “teamwork activities” have been undertaken since 1993. These activities are based upon the two concepts of “all team members participating and independently thinking outside the box” and “cooperating together, encouraging one another, and developing while learning together.”

My Total Life Plan

The “My Total Life Plan” framework aims to improve activity and proposal skills by sharing throughout the entire company both favorable examples of consulting undertaken by Total Life Plan Designers and favorable examples of other service activities. By sharing throughout the entire company positive sales examples that feature consulting in accordance with the Total Life Plans of individual customers, we are working to cultivate many Total Life Plan Designers who can both view consulting proposals from a customer's perspective and win over their trust.

Workstyle Reform MVP Commendation System

We have established the Workstyle Reform MVP Commendation system to promote "Work Smart" workstyle reforms among all employees and organizations from both a top-down and bottom-up approach.
Action plans are devised on a departmental basis and pursued by all employees throughout the year. The commendation system provides an avenue for employees to share success stories about their efforts.

Relationship with Labour Unions

The Dai-ichi Life Labour Union employs a union shop system whereby both in-house staff and sales representatives are union members. There are some 52,000 people (as of April 1, 2018) to whom the conditions of union membership apply. The company and union engage in an active exchange of opinions via discussions held in various committees to both realize a wealthier and more cheerful lifestyle for union members, and so as to create a satisfying and positive workplace for them.