Message from the President

I would like to take this opportunity to thank you for your continued support of The Dai-ichi Life Insurance Co., Ltd.

Since our founding in 1902, we have placed customers first as our basic philosophy, and have contributed to the development of local communities and people's peace of mind and prosperity, mainly by providing life insurance. We will continue to provide peace of mind to each and every one of our customers with a strong sense of mission so that we are a company that values more than anyone else the thoughts each and every customer has put into life insurance, that is to say, people's hopes for happiness the future, and entrusting dreams to the next generation, and so that we can live up to the trust placed in us by our customers and society.

In recent years, the lifestyles and values of our customers have become increasingly diverse. The factors behind these include the fact that the young generation, Generation Z, has begun to play a central role in society, the evolution of communications due to the rapid evolution of digital technologies and generative AI, and changes in lifestyles in response to new social issues such as environmental issues. In order for us to continue to be a necessary presence for our customers and society in this changing environment, we must continue to fulfill our role as a lifelong partner for each and every customer to realize their happiness. We will continue to demonstrate our spirit of innovation which has been driving us since our foundation. We will not only make advances in life insurance, but also help people to lead long and fulfilled lives in good health and without financial anxiety. We will further enhance our contributions, including responsible efforts to resolve issues facing the global environment and local communities.

The Dai-ichi Life Group launched a new medium-term management plan in FY2024 with a vision for the future of becoming a leader opening up the future of the insurance industry, and adopted our new group purpose "Partnering with you to build a brighter and more secure future" In light of this, we will pursue a variety of initiatives to contribute to a brighter and more secure future for our customers, including the provision of innovative products and services and the achievement of customer satisfaction.
Specifically, we will further increase the value of our products and services in "protection" through life insurance so that we can respond to the diverse needs of each and every one of our customers by offering more detailed products and services. In addition, we will further enhance the quality of consulting and customer follow-up so that we can contribute to the lives of our customers for many years to come, in conjunction with the field of "asset formation and succession," where needs are growing regardless of generation, in the "100-year life era".
We will also further promote "physical/digital" convergence initiatives, such as the utilization of digital and other advanced technologies by our Total Life Plan Designers throughout Japan, and the creation of new customer contact points on a non-face-to-face basis. Through these initiatives, we will improve customer satisfaction by constantly meeting customers' needs more closely and by enhancing our support capabilities in unexpected life events, and improve our operational productivity.
By these endeavors, we will strive to become the best company to support our customers’ happiness in the coming age.

We sincerely hope to earn your continued support.

President and Representative Director
The Dai-ichi Life Insurance Company, Limited