Message from the President

Seiji InagakiPresident and Representative DirectorThe Dai-ichi Life Insurance Company, Limited

To our valued stakeholders

Since the founding of Dai-ichi Life, we have always followed our corporate philosophy of "Customer first - By your side, for life" and provided products and services that best suit the changing needs of our customers.

Recently, in addition to providing insurance products and services, we help people improve their health. With our nation-wide network of Total Life Plan Designers, we encourage people to take medical checkups and cancer screenings under collaboration with local governments.

To further enhance these initiatives, in March 2018 we introduced a new product named "Just". This new product caters more closely to changing customers needs and their diverse lifestyles.

With the launch of "Just", we became the first life insurer* to provide an insurance premium discount for simply submitting medical checkup result when purchasing the policy. We believe this discount program can support not only those who are healthy but also those who are trying to become healthier. This way by expanding health awareness, we think we can contribute to extending healthy life span of our customers and other important causes.

Furthermore, Dai-ichi Life's Total Life Plan Designers and distribution agents will be selling a wider range of products including products from Dai-ichi Frontier Life and Neo First Life. We will improve convenience of access for various customers by using advanced technologies and also through collaboration with external business partners and will deliver new products and services with additional value. Overall, we will seek higher quality, convenience and better customer satisfaction through our business operations.

"More secure, in your own way." - In FY 2018 and beyond, as your lifelong partner, Dai-ichi Life will aim to improve the quality of life for every customer including their health and make efforts to provide the best security with the most appropriate products and services and most suitable consulting.

We sincerely look forward to your continued support.

*Based on research conducted by Dai-ichi Life in February 2018. Dai-ichi Life is the first life insurer to launch a product which applies a discount on insurance premiums for those who submitted a specified medical checkup result.

President and Representative Director
The Dai-ichi Life Insurance Company, Limited
Seiji Inagaki

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