Mission

Since our foundation in 1902, the Dai-ichi Life has always put the customer first. This philosophy continues to guide us as we move forward. We contribute to local communities by passing on peace of mind through providing life insurance and related services. As part of the Dai-ichi Life Group, all our companies will continue to stand by the side of our customers and their loved ones, for life.

For the well-being of all, beyond peace of mind

For every day and a future full of smiles, dreams and hopes, we aim to contribute to improve the well-being of all the people we serve, beyond the scope of the life insurance business.