The Company has made a Declaration of Quality Assurance in its resolution to pursue policies that value customers most. We believe that quality means providing a high level of satisfaction to customers in our products and services at each stage of insurance, including the point when an insurance policy is concluded, throughout the policy term, and the point when claims are paid. We will continue to take steps to improve and strengthen our systems by taking into account the opinions of customers. Our aim is to improve our quality to the point at which we have the highest reputation with customers.

We selected the name "Success 110!!" and the underlying theme of "Achieve a Recovery and Growth by Utilizing All Available Resources," to be promoted over the two year-period looking forward to the 110th anniversary of our foundation in the year ending March 31, 2013.

With the theme, We will:

It is not only our role as a life insurer but also our primary mission to support our customers affected by the earthquake, namely by processing filed claims and making the necessary payments quickly and accurately, from the perspective of customers. We will make every effort to provide services such as the payment of claims to customers affected by the earthquake quickly and smoothly.

Under the "New Total Life Plan," an expanded and evolved form of the concept of the "Total Life Plan" which we had been promoting since 1997, Dai-ichi will aim to grow its top line at a pace that outperforms the market by (1) developing and introducing competitive products in the Third Sector (medical and survival) and the individual saving markets where growth in Japan can be expected and (2) strengthening the consulting capability of its sales forces. With respect to the overseas life insurance business, we will increase our contribution to the profit of the Dai-ichi Life Group by focusing our efforts on the Asia-Pacific region, where the life insurance market is expected to grow. We will also consider moving into the life insurance business in developed countries where market growth is likely, to achieve growth in income at the earliest possible stage.

With the aim of changing our business model in existing operations, we will undertake five business reform projects: "Cost-mind Reform" project, "Business Operation Reform" project, "Business Formation Reform" project, "Office Infrastructure Reform" project, and "Work-Style Reform" project. With the five projects, we intend to reduce fixed costs, widen customer contacts, and strengthen our overall competitiveness.

We aim to achieve steady growth in Embedded Value ("EV"), a major indicator of economic value based on the corporate value of a life insurer. We will also optimize our portfolio and increase the corporate value of the Group by improving capital efficiency in each business area through risk control measures, promoting disciplined capital allocation (including capital injection in M&As) in growth areas by using excess capital arising from the efforts described above.

We will set out a framework for shifting to the holding company system for the purpose of building a management system that can (1) accelerate our operations in growth areas in Japan and overseas, and (2) improve flexibility in the allocation of corporate resources. In addition, in light of global trends in regulations and accounting, we will seek to establish fully consolidated management by upgrading infrastructure to manage profitability, and risks for each company and each business unit within the Group.

All employees of the Dai-ichi Life Group will fulfill their social responsibilities to each stakeholder and strive to increase corporate value, consistently working to improve management quality by autonomously working through the self-directed PDCA (Plan-Do-Check-Action) cycle at each organization. *For the DSR management, please refer to this page.